The new year is fast approaching—can you believe it?—and according to IT research firm Gartner, businesses will be spending more to reach customers online. According to the firm’s Digital Marketing Spending Report, about half of all companies surveyed plan to increase their budgets for digital spending, and the average increase will be about 20%. What’s more, companies spent the largest chunk of their marketing budgets this year on customer experience.
Ambient marketing, also known as ambient advertising or ambient media, is a unique form of advertising that uses its surroundings in unexpected ways. Think totally outside the box from conventional billboards and signage. Ambient marketing is one of those things that’s best explained by example, so let’s take a look at five fantastic campaigns to help get your creative juices flowing.
You’ve heard it once, you’ve heard it a million times: the customer is always right. At KAUFF’s, we live this mentality, making customer service our top priority, closely followed by putting out the best possible product every day. We truly believe the number one business rule is to put the customer first in every scenario.
PALM BEACH GARDENS, Fla. (October 14, 2014) – KAUFF’S announced today the launch of its completely redesigned website, Kauffs.com. The Palm Beach County-based company specializes in Truck accessories and Trailer care. KAUFF’S also provides services that help businesses promote and enhance their branding, including signage, window tinting and graphics, vehicle wrapping and web design. The new site fully reflects these services and falls in line with the KAUFF’s mission.
Managing one social media platform for a business can be daunting, let alone managing multiple accounts! It’s easy to get discouraged when you’re trying to keep up with Facebook, Twitter, Google+, and the latest flavor-of-the-week platform. Don’t despair. A simple program called Hootsuite can help you manage all of your platforms, 24 hours a day.
Do you have a Pinterest account for your business? If the answer is no, this should be priority number one on your social media to-do list. According to a recent report, Pinterest drives more web traffic than Twitter, YouTube, Google+ and LinkedIn… combined. Only Facebook drives more, and we’re assuming you’ve already got that covered (but if you don’t, we can help!).
If you’re a business owner, you probably know by now that it’s crucial to make social media part of your marketing strategy. Creating a Facebook account is easy enough, right? But, when it comes to managing a social platform for a brand, there are certain “no-no’s” every business should avoid. Here are five of them: