Why Businesses Can’t Afford to Write Off Google+

You remember Google+. It’s Google’s social media platform that debuted to lackluster reviews several years ago, and since then has been doing, well, not a whole lot. While Google+ certainly hasn’t become the next Facebook, the place where you go to share photos of your kids and see what your high school classmates are up to, it has become a big game changer for businesses. Here’s why you can’t afford write off Google+.

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Site Highlights Importance of Video for Businesses in 2015

PALM BEACH GARDENS, Fla. (December 2, 2014) – According to recently released statistics, video sharing platform YouTube now receives more than one billion unique visitors per month. Today KAUFF’S Video unveiled a completely revamped website designed to help businesses take advantage of the ever-expanding visual medium. KauffsVideo.com focuses on the Palm Beach Gardens company’s video production services, which include shooting, editing and full-service post production solutions for businesses small and large.

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4 Steps to Optimize Your Brand’s Social Media Posts

Are you regularly posting to social media on behalf of your business? Great. As they say, showing up is half the battle. But if you’re putting in the time and effort to show up, you might as well make sure you’re optimizing your posts for Twitter, Facebook and Instagram. What do we mean by ‘optimizing’? We mean taking advantage of proven strategies to boost engagement and eyeballs on your content.

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Digital Marketing Budgets on the Rise

The new year is fast approaching—can you believe it?—and according to IT research firm Gartner, businesses will be spending more to reach customers online. According to the firm’s Digital Marketing Spending Report, about half of all companies surveyed plan to increase their budgets for digital spending, and the average increase will be about 20%. What’s more, companies spent the largest chunk of their marketing budgets this year on customer experience.

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5 Awesome Ambient Marketing Campaigns

Ambient marketing, also known as ambient advertising or ambient media, is a unique form of advertising that uses its surroundings in unexpected ways. Think totally outside the box from conventional billboards and signage. Ambient marketing is one of those things that’s best explained by example, so let’s take a look at five fantastic campaigns to help get your creative juices flowing.

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