4 Web Trends to Watch in 2015

How’s this to make you feel old: the World Wide Web has been around for 25 years. In that quarter century, we’ve seen the Internet go from something you dialed up on your home phone line to an invaluable part of life you take with you everywhere you go. It’s constantly changing, but are we adapting? Here are 4 web trends to watch for in 2015.

  1. The death of the website as we know it.
    Does this statement come as a shock to you? It shouldn’t. Just think about how you use the web. A few years ago, if you were going out to dinner, you might look up the websites of individual restaurants you’d heard about from friends to find out their hours and maybe check out the menu. Today? Chances are you use an app like Urbanspoon to find out what’s popular in your area, or maybe you just ask Siri where you should eat. The move toward apps and mobile-friendly sites is more important than ever before.
  2. Less clicking, more scrolling and swiping.
    Five years ago, websites were filled with buttons, buttons, buttons! It didn’t really matter how many links were on your page, because the only option the reader had was to click around with his mouse. In 2015, scrolling and swiping done by fingertips on mobile devices will take the place of the quintessential click, and your web platform should be designed with that in mind.
  3. More emphasis on user experience.
    No longer can you “set it and forget it” when it comes to your web platforms—both static and social. The most innovative web developers will constantly be looking for new ways to add to the user experience and maximize that ever-shortening consumer attention span. Maybe it’s a fun, hidden interactive feature that only appears when the user opens a certain page of your website. Maybe it’s a 24-hour window where your most loyal users get access to a free perk. Whatever its form, 2015 will see an increased emphasis on heightening the user experience.
  4. Personalization like never before.
    By now you’re familiar with the Google ads that cleverly (and sometimes, creepily) show you a product you viewed or searched for just a few days before. We foresee the growth of this kind of personalization, but in a less annoying, more useful way, much like how DVRs have learned to record our favorite shows, even when we forget.

Are you on track with the 2015 trends? The experts at KAUFFs can help get you there. Call 561-775-0735 or click today for a consultation.