Visual content like video is more important than ever for digital marketing, and it’s not going away anytime soon. Facebook leader mark Zuckerberg announced in recent months a heavier emphasis on video as one of the platform’s top types of content, and video giant YouTube now rakes in over a billion monthly users. So how can you incorporate video into your marketing strategy without a multi-million dollar budget? Here are 7 ideas—all of which can be shot on your smartphone.
Few things convey your brand’s identity as quickly as your company logo. Whether it’s something simple, like your name, or something sophisticated, like a complex graphic, your logo speaks for your brand before you even say a word. So what does your logo convey to the masses?
Stop and think for a second. What does marketing mean to you? If you think it means selling products, you’re already behind the curve. Modern marketing has taken on a new meaning, and today it’s all about building brand loyalty. Driving sales–yes, that too, but sales are nothing without true brand loyalty to back them up.
At KAUFF’s, we’ve long proclaimed the benefits of outdoor advertising like signage and vehicle wraps. And now, with the help of technology, outdoor advertising is more personal and customizable than ever. Here are a few of the cool high-tech tools marketers are taking advantage of when it comes to digital signage.
Have you been working on building your presence on Instagram? Sharing carefully-selected photos that represent your brand and your products? Get ready, because that follower number you’ve worked so hard to build could soon be taking a hit.
Site Highlights Importance of Video for Businesses in 2015
PALM BEACH GARDENS, Fla. (December 2, 2014) – According to recently released statistics, video sharing platform YouTube now receives more than one billion unique visitors per month. Today KAUFF’S Video unveiled a completely revamped website designed to help businesses take advantage of the ever-expanding visual medium. KauffsVideo.com focuses on the Palm Beach Gardens company’s video production services, which include shooting, editing and full-service post production solutions for businesses small and large.
The new year is fast approaching—can you believe it?—and according to IT research firm Gartner, businesses will be spending more to reach customers online. According to the firm’s Digital Marketing Spending Report, about half of all companies surveyed plan to increase their budgets for digital spending, and the average increase will be about 20%. What’s more, companies spent the largest chunk of their marketing budgets this year on customer experience.
Ambient marketing, also known as ambient advertising or ambient media, is a unique form of advertising that uses its surroundings in unexpected ways. Think totally outside the box from conventional billboards and signage. Ambient marketing is one of those things that’s best explained by example, so let’s take a look at five fantastic campaigns to help get your creative juices flowing.
Do you have a Pinterest account for your business? If the answer is no, this should be priority number one on your social media to-do list. According to a recent report, Pinterest drives more web traffic than Twitter, YouTube, Google+ and LinkedIn… combined. Only Facebook drives more, and we’re assuming you’ve already got that covered (but if you don’t, we can help!).