7 Easy Ways to Incorporate Video Into Your Social Strategy

Visual content like video is more important than ever for digital marketing, and it’s not going away anytime soon. Facebook leader mark Zuckerberg announced in recent months a heavier emphasis on video as one of the platform’s top types of content, and video giant YouTube now rakes in over a billion monthly users. So how can you incorporate video into your marketing strategy without a multi-million dollar budget? Here are 7 ideas—all of which can be shot on your smartphone.

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KAUFF’S VIDEO ANNOUNCES UPDATED WEBSITE

Site Highlights Importance of Video for Businesses in 2015

PALM BEACH GARDENS, Fla. (December 2, 2014) – According to recently released statistics, video sharing platform YouTube now receives more than one billion unique visitors per month. Today KAUFF’S Video unveiled a completely revamped website designed to help businesses take advantage of the ever-expanding visual medium. KauffsVideo.com focuses on the Palm Beach Gardens company’s video production services, which include shooting, editing and full-service post production solutions for businesses small and large.

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Digital Marketing Budgets on the Rise

The new year is fast approaching—can you believe it?—and according to IT research firm Gartner, businesses will be spending more to reach customers online. According to the firm’s Digital Marketing Spending Report, about half of all companies surveyed plan to increase their budgets for digital spending, and the average increase will be about 20%. What’s more, companies spent the largest chunk of their marketing budgets this year on customer experience.

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5 Awesome Ambient Marketing Campaigns

Ambient marketing, also known as ambient advertising or ambient media, is a unique form of advertising that uses its surroundings in unexpected ways. Think totally outside the box from conventional billboards and signage. Ambient marketing is one of those things that’s best explained by example, so let’s take a look at five fantastic campaigns to help get your creative juices flowing.

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Pin Your Way To More Web Traffic

Do you have a Pinterest account for your business? If the answer is no, this should be priority number one on your social media to-do list. According to a recent report, Pinterest drives more web traffic than Twitter, YouTube, Google+ and LinkedIn… combined. Only Facebook drives more, and we’re assuming you’ve already got that covered (but if you don’t, we can help!).

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