Visual content like video is more important than ever for digital marketing, and it’s not going away anytime soon. Facebook leader mark Zuckerberg announced in recent months a heavier emphasis on video as one of the platform’s top types of content, and video giant YouTube now rakes in over a billion monthly users. So how can you incorporate video into your marketing strategy without a multi-million dollar budget? Here are 7 ideas—all of which can be shot on your smartphone.
Few things convey your brand’s identity as quickly as your company logo. Whether it’s something simple, like your name, or something sophisticated, like a complex graphic, your logo speaks for your brand before you even say a word. So what does your logo convey to the masses?
If you’re a small business owner, you’ve got a packed schedule: managing operations, overseeing accounting, researching new products and herding cats all come to mind. When you’re focused on the client, it can be hard to devote time to your own professional development. So we did the dirty work for you, cutting through the noise to find 5 great digital resources for small business owners. Carve out just one hour of your time each week to check out these materials, and they’ll pay you back tenfold.
Stop and think for a second. What does marketing mean to you? If you think it means selling products, you’re already behind the curve. Modern marketing has taken on a new meaning, and today it’s all about building brand loyalty. Driving sales–yes, that too, but sales are nothing without true brand loyalty to back them up.
We’re always amazed at the innovative ways technology makes our lives—and our jobs—easier. Heck, sometimes we don’t even have a need for the stuff, it’s just cool to see what’s out there and what powerful tools the average computer user now has access to at his fingertips. Here are 4 marketing tools to test drive for your brand this year.
How’s this to make you feel old: the World Wide Web has been around for 25 years. In that quarter century, we’ve seen the Internet go from something you dialed up on your home phone line to an invaluable part of life you take with you everywhere you go. It’s constantly changing, but are we adapting? Here are 4 web trends to watch for in 2015.
By now you’ve probably heard the saying ‘content is king’. 2014 saw the explosion of content marketing, which is the process of marketing your brand by sharing useful information that will engage your audience. The blog post you’re reading right now is the perfect example. We wrote it with you, the reader, in mind, hoping it’s information you’ll find useful and relevant. Ultimately, our goal is to drive awareness and trust of our brand. Crafty, aren’t we?
So let’s get down to it. Here are 4 ways to use content marketing for your brand in 2015.
2014 was the year of the hashtag. These days every news story, social movement and even wedding has its own hashtag. Made omnipresent by Twitter, hashtags are a simple and effective way to collect all of the content about a particular topic in one place. So how do you use them effectively for your brand? Here are 5 tips and tricks.
Have you been working on building your presence on Instagram? Sharing carefully-selected photos that represent your brand and your products? Get ready, because that follower number you’ve worked so hard to build could soon be taking a hit.
You remember Google+. It’s Google’s social media platform that debuted to lackluster reviews several years ago, and since then has been doing, well, not a whole lot. While Google+ certainly hasn’t become the next Facebook, the place where you go to share photos of your kids and see what your high school classmates are up to, it has become a big game changer for businesses. Here’s why you can’t afford write off Google+.