5 Social Media DON’Ts for Businesses
If you’re a business owner, you probably know by now that it’s crucial to make social media part of your marketing strategy. Creating a Facebook account is easy enough, right? But, when it comes to managing a social platform for a brand, there are certain “no-no’s” every business should avoid. Here are five of them:
1. Don’t say things like “like this post!” or “share our page!” on Facebook.
It might seem like a great way to grow your following, but it actually hurts how Facebook ranks you in the all-important News Feed. Facebook can tell this type of content is ‘spammy’, and dings you for posting it.
2. Don’t use URL shorteners.
Services like Bit.ly and Ow.ly take your long URL (http://www.kauffswebdesign.com/, for example) and shorten it. This was meant to help users cope with Twitter’s strict 140-character rule. The problem is, these shortened URLs aren’t as beneficial for SEO. Search engine experts advise using full URLs when posting to social media. This gives your site a better chance of being found by search engines–which leads to more traffic for your site!
3. Don’t wait too long to share new blog posts.
Google’s web-crawling bots are constantly adding new pages to the search engine. When you share a blog post on Facebook, for example, it’s like a flag telling Google’s bots ‘Hey, here’s a new site! Add it to the search results!’ But there’s a catch–this flag only works if the blog post is brand new. Experts agree that two hours seems to be the magic window. Share your blog post on social media within two hours of publishing, and voila: it’s indexed by Google and starts to appear in search results. Any longer than two hours, and your post’s rankings on Google seem to drop dramatically.
4. Don’t use too many hashtags.
Hashtags are great–within reason. All too often, brands seem to get carried away on the hashtag bandwagon. #business #branding #socialmedia #marketing #fun. Look familiar?
While hashtags are great for helping new users find you, too many turn people off. A recent study by Buddy Media found that 1-2 hashtags generated the highest engagement from followers. More than three and people started to tune out.
5. Don’t link only to your homepage.
Instead of sending a follower to KauffsWebDesign.com and telling him to contact us, why not send him directly to our Contact page? Don’t make your visitor work harder than he has to. Send him to the page that will give him the information he’s looking for, without having to click all around your site.
The professionals at KAUFF’s are always on top of the latest social media trends. To find out how we can help you, check out our social media services.